Problem: What does Syfy stand for?
Insight: Nerds want one thing—to belong.
Solution: Syfy creates The W͆̐a̍ͫt̘͔́ͅc̪͒̐̓̆ͥhͤͮͤ̿ͥ̚. An organization outside time and space. The omniscient minds behind Syfy & Syfy Wire. A fan club open to humans of Earth 01-A-A-01.
The reveal begins with
T͎̘͖͎͓h҉̪̲͙̥e̓͐͗ͬ͒͐͆ Îͮ̂̂̒̚͏̼n҉̞v̯̗͇̖̀as̪̪͕͈ȉ̥̥̠̱̃͋̂o̪͈͕̘̫͔n̬̦͔̹ o̰͇̝̖̟̦͍f̗̝̥̣̲͇̏̾̎̕ I̟m̼̘̯͊ͬa̞̙̹͕̻g̙̳̦̖̻͓ͅi͍̰͊̓͐̿̚̚n̥͍̤e͓͌̿̒ḓ̗̣̞̞̲͓͍̪ E̟a̟̲̣͕̜̭̗̋͒̕r͔̖̟̞̠̻̩͟t̘̰̠̖̮ͅḩ͍̟͍̲s̹̻͉͔̳̜ͅ
A̝̗̅͑͑͊̀̓̚nomalies occur across the country. Billboards reveal hidden messages; fantastical characters roam the subways of NYC, D.C., and L.A.; posters advertise things not of this world; AR interaction with posters reveal more messages from The W̸̟̙̯̰̲̑̓̄ͪ̚a̶͓̘͇̻̟͎ͮͅtch̟̮͗̎̽͞.
At Comic-Con Syfy hosts an immersive screening room for a sneak-peak at shows. Visual below is the room during downtime, when the screening occurs a panoramic video experience ensues… as well as more from The W̸̟̙̯̰̲̑̓̄ͪ̚at̴̻̠̖̣͉̳ç̦̤̽h̎̀̎ͬ.
As we move beyond, The W͉̮͔̦̕a̩̘̼̯ͅt̘̣̦͖̥̥͔c̶̣͓̻̟̦h provides Syfy fans in-depth, immersive media and content.
Subscription box set including download codes for shows and in-universe collectibles issued by The W̸̟̙̯̰̲̑̓̄ͪ̚a̩̘̼̯ͅt̘̣̦͖̥̥͔c̪͒̐̓̆ͥhͤͮͤ̿ͥ̚ for their E͢y̰e͔̰s҉ (Members).
Pictured: The Magicians Kit. Includes Brakebills examination booklet, map of Fillory, and ocean-scented candle inspired by Castle Whitespire.
A podcast exploring fan theories & fanfiction. The W͉̮͔̦̕a̩̘̼̯ͅtc̪͒̐̓̆ͥhͤͮͤ̿ͥ̚ kidnaps actors, directors, writers and has them engage with fandom.
E̜͖̥̱͖̦͡ý͓e̴̪̲̙͉s͓̯̪̠̲̣ (Members) can let the world know where their allegiance lies. Badges and shirts are heat-activated prints, a way to make sure no lizard-people, ghosts, or aliens infiltrate the organization.
Official show encyclopedias hosted online for free and sold in print. Told from the perspective of E̜͖̥̱͖̦͡ý͓e̴̪̲̙͉s who have entered show worlds and are issuing field reports.