Copywriter ○ ainsworth.works@gmail.com

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Girl Scouts

Problem: Girl Scouts’ membership is in decline.
Insight: Girl Scouts are instilled with a special grit that helps them achieve.
Solution:
Sell Girl Scouts as architects for the best possible future—a female one.

Video

OOH
Possible Futures & Badges To Get There

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Social & Digital

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Get There Journals
Dreams are easier to realize when they’re not just in our heads.

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AD: Chloé Friedman